Most people have probably heard of Machine Learning, (“ML”) and know that it is capable of making predictions based on large amounts of data. What ML companies such as IBM Watson have been unable to do, however, is tell the user the underlying causes for the prediction. It’s one thing to predict that a certain percentage of customers will not renew their auto insurance policy, it’s another to know why they will not renew. simMachines solves this problem, as it is able make such a “Prediction with the Why.”
simMachines is a ML company focused on the advertising and marketing industry, as there is an enormous need for such a product in this industry. Marketers currently spend a large amount of time developing marketing campaigns and models using statistical modeling techniques using large amount of static data. With simMachines, they will be able to develop dynamic and more accurate market segments, and receive predictions in seconds, resulting in more precise campaigns at a lower cost. In addition, consumers now expect more real-time interaction with businesses, and simMachines, with its accurate and fast prediction model, is a vast improvement over current ML solutions.
The Company’s founder and Chief Technology Officer is a widely recognized data scientist and leader in the development of Machine Learning. The Company also graduated from Microsoft’s elite accelerator program, beating 720 companies for one in ten spots. The software is currently being used and/or tested by a number of major organizations, and is positioned for rapid growth in a market estimated to exceed $5 billion within five years.